PR Then & Now

Two decades ago, Larry and Autumn Ross took what they call “a bungee jump for God,” by launching A. Larry Ross Communications. We’ve been celebrating our 20th Anniversary this year and as we approached this milestone, our team has been reminiscing about how things have drastically changed in PR over the past 20 years.

THEN … Standing around the fax machine for hours sending news releases one at a time … and praying it doesn’t jam

Faxing on Make A Gif


NOW … sending a news release to numerous contacts with the push of a button AND posting on our website AND tweeting AND updating our Facebook page … 

Easy Button on Make A Gif


THEN … Flipping through a 20-pound Bacon’s book to look up media contacts 



NOW … instant access to thousands of contacts online

Google on Make A Gif

THEN … Worrying about making it to the airport on time to get our package on the last flight out of the night

Catching an Airplane on Make A Gif

NOW … being able to send a document at any time from any where


THEN … Cluttering our desks with these


NOW … All contacts in the palm of our hands


THEN … Spending hours in an assembly line putting together mounds of press kits

mAgpIR on Make A Gif, Animated Gifs


NOW … online newsrooms full of materials, photos and videos




THEN … Recording audio spots for clients in a hotel closet surrounded by suits in order to get the best sound quality



NOW … using iPhones to do just about everything

record on iphone on Make A Gif


THEN … Waiting for the morning newspaper or nightly news to get caught up on what’s going on around the world

Big Daddy newspaper scene on Make A Gif


NOW … 24/7 news

Social Media on Make A Gif


Much has changed in 20 years but ALRC remains faithful to its mission to “restore faith in the media.”

We are grateful to our fearless leaders and their faithfulness to God’s calling! Looking forward to the next 20 years and more!