Archive for the ‘Collective Soul Blog’ Category

Be a Catalyst


We’ve had the privilege of working with Thomas Nelson and Brad Lomenick, president of Catalyst, to promote Brad’s new book, “The Catalyst Leader.” If you aren’t familiar with Catalyst, it is one of America’s most influential leadership movements.

Catalyst hosts three large events a year and recently they rolled through our area for Catalyst Dallas. Since they were literally a hop, jump and skip away, I went over to soak in some great leadership knowledge and inspiration. I was not disappointed.

One of my favorite speakers was Andy Stanley, pastor of North Point Ministries. He spoke about creating high-performance teams by creating synergy. Andy defined synergy as: when a combination of elements produces an effect greater than the sum of the individual elements.

Synergy is exactly what we want at ALRC. Synergy as a team. Synergy with our clients. And synergy with our media colleagues. Here are some things Andy had to say about how to create this:

  • Select performance-oriented people and position them for maximum impact. (Your org chart is your friend – you need to put your best people on your best opportunities.)
  • Clarify the “what” and the “why.” (If you don’t know why something’s working when it’s working, you won’t know how to fix it when it breaks.)
  • Orchestrate and evaluate everything. (If you create a culture where everything is orchestrated and evaluated every time, you will get the best of the best.)

Andy also mentioned that you must know what a win is in order to evaluate and execute, which is something we have found to be true at ALRC.

So tell me, how have you developed synergy among your team?