Bylines

Meet Our Team

A. Larry Ross
Principal
Autumn Ross
Vice President
Kerri Ridenour
Vice President of Operations
Kristin Cole
Vice President of Account Services
Melany Ethridge
Senior Account Executive
Steve Yount
Account Executive
Julie Shutley
Account Executive
Heidi McDow
Account Executive / Social Media Specialist
Katie Martin
Account Executive
Zane Harrington
Account Executive
Richard Ross
Photography/Video Production
Candy Merrill
Certified Public Accountant

Unifying Principles

    ALRC is committed to providing exceptional quality and devoted creativity to not only meet but also exceed our clients’ needs and expectations. We seek to utilize our God-given gifts, humbly serving others in all we do.

    Our clients and media colleagues can expect:

    • A quality of work that is second only to One (John 12:32)
    • A quality of relationships with both clients and media that are modeled after the greatest commandment of all (Mark 12:31)
    • A quality of collective professional expertise that stands strong with our years of experience, discernment and prayer (Matthew 18:20)

    Our clients and media colleagues will experience:

    • A creative passion we embrace and model on a daily basis (James 1:17)
    • A creative brain trust we gratefully share (Proverbs 2:6)
    • A creative solution presented to our clients with the highest level of integrity, honest and commitment for His ultimate glory (Colossians 1:16)


    ALRC goes beyond the typical agency-client relationship with the organizations we serve. While our expertise and experience qualify us to charge competitive rates, no one can pay our team to care – we choose to give that away for free.

    The Agency takes a management approach to public relations consultation, not only speaking for an organization but also simultaneously speaking TO its leadership about reputational dynamics or media ramifications of considered actions.