Message Sports Partners with I Am Second on Groundbreaking Event Experience

Race series designed for those seeking both physical and spiritual endurance 

FORT WORTH, Texas, September 7, 2016—Message Sports, a pioneering new race series grounded in connecting faith to fitness with a unique focus on the mental, emotional and spiritual aspects of running, is partnering with I Am Second, a movement that encourages individuals to put themselves second to God and others, to share the stories of participants, runners and sponsors of races across the nation in a unique and memorable way.

Together, Message Sports and I Am Second will build a community to come around runners to support them through a completely connected race, a unique finish-line event and social media conversations as they train. The partnership’s inaugural race will be the Message Marathon Series 5K, 10K and half marathon in Fort Worth, Texas, on April 22, 2017.

“This collaboration perfectly marries I Am Second’s unprecedented storytelling ability with the core of Message Marathon Race Series, which is about each runner and his or her individual journey,” said Message Sports Founder Lane Jeffryes. “Running a race is more than an individual physical activity, it is also a spiritual journey. Each runner hits a wall at some point in his or her journey, and it is in that moment he or she needs something beyond his or her own will to keep going. We want to showcase the stories and experiences of those who push through to find hope and inspiration on the other side to motivate others to never run alone.”

The Message Marathon Series currently includes a half marathon, a 10k and, and a 5k race; organizers are also working on details for the addition of a full marathon. Executed by veteran race managers with more than 30 years of experience producing The Cowtown Marathon, the course boasts all the amenities that are important to runners including a fast and scenic route that will begin and end in the Historic Stockyards.

All race experiences will be connected from the beginning with training support through a one-of-a kind finish line experience using the Motigo app, which utilizes proprietary technology to deliver a mix of personalized social and inspirationally based audio messages to support participants leading up to and through the race.

“The Message Marathon Series offers a completely unique approach to endurance events to inspire participants with each step,” said Casey See, I Am Second executive director. “I Am Second is proud to join with Message Sports to provide content that inspires individuals to not only run well in the Message Marathon Series but in all of life.”

For additional details about the Message Marathon Series, including registration information, visit

About I Am Second:

Headquartered in Plano, Texas, I Am Second is a non-profit launched in 2008 that features more than 100 athletes, actors, models, musicians, politicians and everyday people sharing their story of living Second. For information, visit

About Message Sports:

Founded on a love for God and a love for others, Message Sports provides competitive fitness events that seek to challenge, inspire, and encourage people in their physical and spiritual journey. For information, visit




Kristin Cole, 972-267-1111

Online Newsroom: