It has come to our attention that the “press release” is much misunderstood and often maligned, so, we want to help bring some clarity to something we feel is still an essential part of a public relations strategy.
Crisis planning is no easy task, but it will be a lifesaver when a crisis hits.
The difference between reality and perception of an identity — whether an individual or an organization — can reveal a communications gap that needs to be filled.
Public relations is the job of every employee – from the president to the forward-facing receptionist interacting with customers each day.
The heroic rescue mission to save 12 young boys and the coach of the Thailand Wild Boars soccer team who were trapped in a cave for 17 days provides valuable lessons for organizations in crisis.