This month represents a significant milestone in the history of our firm, marking the 30th Anniversary (March 14) since my wife Autumn and I took a “bungee jump for God” to co-found A. LARRY ROSS COMMUNICATIONS (ALRC) in North Texas.
At that watershed moment in our lives, we turned our home nursery into a makeshift office for an assistant and me to represent one client – evangelist Billy Graham and The Billy Graham Evangelistic Association.
Our team of experienced strategists and storytellers has since grown and provided crossover PR counsel in media relations, digital communications and crisis management to more than 2,000 clients at the intersection of faith, culture and business.
Autumn and I remain grateful for the Lord’s calling on our lives to the ministry of providing professional communications support to extend the influence of individual thought leaders and increase the impact of entities working for God and the Common Good. From the outset, the Agency has been steadfast in our mission to extend the Kingdom and commitment to best-practice excellence in crafting strategy, conveying messaging and clarifying stories for faith-based and humanitarian organizations and leaders.
Despite our humble beginnings, after 30 years ALRC remains the oldest and most respected firm providing crossover communications at the intersection of faith and culture. We are overwhelmed by the Lord’s faithfulness and favor, and grateful for His providence, provision and protection over three decades as we continue to suit up, show up — and lift-up (the name of Jesus) — and leave the results to Him.
We recognize this has been a team effort and want to express our appreciation to current and former clients for their confidence and for being a part of ALRC's history and impact through our communications partnership together; to Agency associates, past and present, for their vital contribution to the Team and the clients we serve; and to industry colleagues, friends and family for your prayerful encouragement and support through the years.
It has been a great ride, and we look forward with great anticipation for the next chapter of ALRC, as we continue to operate as a liaison between ministries and media to engage the public in matters of spirituality, faith and foundational values.
Larry, Autumn and the ALRC Team