The difference between reality and perception of an identity — whether an individual or an organization — can reveal a communications gap that needs to be filled.
Public relations is the job of every employee – from the president to the forward-facing receptionist interacting with customers each day.
The heroic rescue mission to save 12 young boys and the coach of the Thailand Wild Boars soccer team who were trapped in a cave for 17 days provides valuable lessons for organizations in crisis.
You are likely already using social media in some capacity but are you using it to simply “broadcast” a message or are you truly creating engaging conversations?
This week IHOP dominated the news when it announced it would temporarily change its name to IHOb. Publicity stunts are nothing new, but are they a good PR strategy?