This week IHOP dominated the news when it announced it would temporarily change its name to IHOb. Publicity stunts are nothing new, but are they a good PR strategy?
Catch up on the latest news of the week!
This human resources principle isn’t just good for business. It can be critical when crisis hits.
Stay up to date on the news that flew under the radar this week!
It’s no longer possible to have a successful PR presence without a robust social media strategy to accompany it. Here are three reasons it is vital to incorporate social media into your PR goals – and vice versa.