Thought Leadership

Today’s audiences crave authenticity.  Thought leadership uses public relations strategies to amplify a client’s unique insights, perspective or experience to genuinely connect with a wider audience and establish a leader as an authoritative resource and/or media source experts. 

Utilizing social media posts, blogs, podcasts, Op-eds, guest articles, speaking opportunities and interviews, ALRC helps leaders extend their existing authority and influence to create lasting connections with their targeted stakeholders. 

Spokesperson Training 

ALRC has led spokesperson training for executives, internationally-known Christian leaders, D.C.-based think tanks and advocacy organizations, businesses, educational institutions, ministries and numerous others. 

We focus on equipping leaders and spokespeople with the skills, tools and practice to communicate confidently and effectively across various platforms. 
 
Our tailored coaching sessions are based on research into the client’s strengths, weaknesses and potential media traps, delving into message development, as well as theoretical and practical training. 

Reputation Management  

A good reputation takes years to build but only seconds to lose.  ALRC’s crisis and reputation management team utilizes a blend of strategic communications, digital monitoring and crisis management to help clients project and enhance their identity for long-term viability, not manufacture one for short-term expediency. 

 ALRC works with many clients on proactive crisis planning, including the development of a customized Crisis Message Action Plan (M.A.P.) and Strengths, Weaknesses,  Opportunities and Threats (S.W.O.T.) analysis to identify  risks and provide a detailed roadmap for crisis response. 

Event Media Relations

From generating pre-event buzz to on-site media management to post-event coverage, ALRC works to craft compelling stories that captivate media attention and resonate with your audience, motivating them to action. We navigate the media landscape with precision, securing coverage that amplifies your event’s reach and impact.   

Active Crisis Communications  

Just as lawyers provide legal representation in court, a qualified outside crisis consultant can supply professional objectivity and experience in the face of an organizational crisis.  A. Larry Ross Communications (ALRC) is skilled at handling difficult, smoldering, evolving or explosive incidents and scenarios and helping clients identify and plan for potential risk scenarios. 

Public Relations Strategy and Consultation 

ALRC takes a thoughtful and strategic approach to developing a public relations campaign for each client, designing and developing a custom roadmap for meaningful public engagement and brand elevation. To position clients in the most effective way possible, ALRC integrates traditional and digital media as well as makes recommendations on creative avenues, relationship building and messaging to help reach target audiences and accomplish objectives.  

Digital Consultation

For clients that already have a digital team, ALRC provides consultation and coaching, using in-depth research into key audiences and advanced analytics to help improve and transform social media and digital efforts, strengthen audience relationships and increase engagement. 

Social Media Management 

Establishing a presence on social media and regularly engaging with your audience is essential in today’s marketplace. ALRC helps craft content and messaging that connects, captures and inspires audiences. We have helped clients launch their first social media presence as well as supported clients with millions of existing followers.  

 Digital Advertising

In the dynamic landscape of digital media, ALRC understands that a one-size-fits-all solution does not exist. We engage in a collaborative approach with our clients, tailoring our strategies to align with their specific budgets, goals, and target audiences. To further enhance our core offerings, we present a suite of premium digital media options. These additional services are designed to significantly boost awareness and engagement, offering scalable solutions that can be adapted based on budgetary considerations. ALRC offers an extensive suite of digital media advertising services, including building and executing campaigns on the top social media platforms, targeted e-mail campaigns, and influencer marketing.    

Author Representation

In the literary world, making a lasting impression extends beyond the written page. It means not just promoting a book, but advancing an idea or opinion in a relevant cultural context.  ALRC has worked with hundreds of authors to amplify their voice and share their work, whether self-published or working alongside a publisher, with the appropriate target audiences. ALRC’s digital team helps authors engage their networks, creating book launch groups, or tap into new audiences through lead campaigns, utilizing a perfect mix of digital and earned media to amplify the books message.  

Entertainment

Navigating the vibrant yet complex terrain of the entertainment industry requires a unique blend of creativity, strategic insight, marketing and industry know-how. ALRC has helped gain attention for  Christian films, stage plays, musicals, virtual experiences and more. Well-versed in the Christian and faith-based entertainment world, ALRC helps craft captivating narratives that resonate with audiences and media alike.