Heidi McDow

Digital Manager

Heidi McDow is ALRC’s “boomerang,” having worked with the agency early in her career before returning years later to leverage her extensive experience with the film and entertainment industry to support Christian movies, events and authors. 

After graduating from Texas Tech and working briefly in television news, Heidi spent two years as an Account Coordinator at ALRC.  She then gained valuable experience working as a radio station event coordinator, leading film and entertainment projects for a Dallas-based public relations agency and serving as Communications and Website Director for one of the largest private schools in the Dallas area. 

The boomerang came back home in 2014, rejoining ALRC to help world changers be seen, heard, and known through strategic public relations and creative digital efforts.  In her current role as Digital Manager, Heidi leads paid and organic social media as well as other digital campaigns that help clients overcome the many hurdles social media platforms place on ministries and faith-oriented messaging.  In 2023, she helped lead an ALRC digital campaign on behalf of author and pastor Rick Warren that received a Pegasus Award from the Dallas chapter of the Public Relations Society of America.   

Heidi loves to spend time walking her dog, reading, cooking and traveling to amazing places with her husband and daughter.