Writing and publishing a book is a major endeavor, but the work is not over when you send the book to the printer. Once a book is finished, there’s still that pesky business of getting people to buy the book. With more and more authors self-publishing, it’s important to consider the important component of a social media campaign in ensuring a successful book launch.
These are the three key benefits of integrating a social media campaign into your marketing plan:
Social media can encourage conversations about your book
Readers don’t just love to read; they love to talk about what they’re reading! Social media is a great way to get conversations going about the themes of your work and build an audience. By posting quotes from the book, discussing themes that are covered and sharing “behind the scenes” tidbits about your writing process, you can spark interest and hopefully encourage purchases of the book. Consider having a book launch team of trusted fans who will also share about your book on their own channels, increasing your reach!
2. Social media advertising is cheaper than many other forms of advertising
To get the word out about your book, you are likely going to have to do some advertising. There are lots of options for ads out there, including print ads, search engine ads, and social media advertising. While each of these have their benefits, social media tends to be less expensive than some of their alternatives. Another added bonus of social media advertising is the detailed targeting metrics available to you. Furthermore, digital advertising can be great for online book sales because the purchase button is just a click away. Less work for the customer = more sales for you!
3. Social media can allow you to build a fanbase that carries past the book
While your attention is likely focused solely on the success of your new book, you likely have goals for your future as well. Whether it’s additional books or speaking engagements, the notoriety you gain through the launch of your book can go a long way to jumpstarting the success of your next project. By facilitating the social media promotion for your book from a public figure account on social media, any new fans or followers you gain will be a built-in audience for future endeavors! If you keep your accounts active and interact regularly with fans, building trust with them, they will be ready to support you no matter what project you’re spearheading!
Authors of every experience level and genre can reap the benefits of a robust social media book campaign. By integrating this aspect of marketing to your overall plan, book sales and readership are sure to grow.