A few months ago here on the blog, we talked about the “secret sauce” for developing a brand story. Is there a similarly special formula for creating a powerful mission statement that conveys your distinctives to consumers in a compelling way? We think so.
Now as our nation collectively considers how to open up and come out of the quarantine imposed by COVID-19, most corporations and businesses (both large and small) as well as churches, ministries and non-profits alike have begun considering – and many are actively planning – how they will effectively emerge from this pandemic and step into an unpredictable new “normal.” It will likely be true that after companies return to the office things will never be the same. Thankfully, as a result of what we have experienced and how we have changed – they will likely be better.
Although COVID-19 has canceled in-person sporting events, concerts and other large gatherings for the foreseeable future, all hope is not lost for holding a successful event. Online events have a proven power to reach all kinds of audiences, and they are still very much a viable option through this pandemic and beyond. Rather than canceling your event for good, consider moving it to an online format and incorporating the following tips to generate awareness.
At ALRC, our team believes in the importance of the tried-and-true, four-step RPIE process of Research, Planning, Implementation and Evaluation. Starting with RPIE can provide a strong foundation for a solid and successful public relations campaign.
RPIE mixed in with the various factors a PR agency partner provides, including creativity, ingenuity and expertise, provide a winning combination.
During these difficult days when many of us find ourselves feeling stuck or stir-crazy, it can be comforting to look back in time and learn about people who not only went through challenging circumstances comparable to this current pandemic but who were able to create amazing inventions despite the unprecedented scenarios in which they found themselves.
As you consider ways to cope with social distancing and months of quarantining, we encourage you to look to others who have gone before us and the creative ways in which they did not merely survive but thrived while experiencing external hardship.
With everything going on in the world during the coronavirus pandemic, it’s more important than ever that brands, organizations and influencers ensure that they continue to effectively connect with their audiences amid the hubbub of external events, whether that be during COVID-19 or other future crises.
Today, we want to highlight some real-life examples of brands that have broken the mold to share their messages in fresh ways and inspire consumers to take action. We hope that analyzing these creative communication efforts help you to begin thinking outside the box.
When sudden and drastic shifts hit the market such as COVID-19, the pressure to stay connected with one’s audience over the external noise can quickly mount. Today, we’re discussing three proven methods to effectively re-engage with your audience when the conventional means of communication outreach are feeling stale.
