DALLAS, May 22, 2023 — A. Larry Ross Communications (ALRC), a national full-service public relations firm, today announced new leadership and staff restructuring of the company's integrated traditional and digital communication services to better serve the evolving needs of its faith-based and humanitarian clients at the intersection of faith and culture.
The announcement comes on the heels of the company’s 29th anniversary and reflects a steadfast commitment to excellence in strategic earned, digital and crisis communications across faith-based and mainstream markets.
“ALRC’s distinct brand promise represents professionalism, personal involvement and sensitivity to the unique culture and needs of our clients,” said Larry Ross, Founder and CEO. “As we enter our 30th year as an Agency, we’re uniquely positioned to offer a customized approach to each client’s respective objectives and priorities, helping them share their messages with the world.”
ALRC is the nation’s oldest and most respected PR firm serving faith-based and cause-oriented organizations. With proven excellence in crafting crossover strategy, conveying relevant messaging and clarifying client stories in a newsworthy cultural context, the boutique PR firm is adept at supporting its clients with strategic message and content development, as well as spokesperson training, crisis communications, reputation management and an unmatched ability to leverage the power of a story.
“At our core, we’re a mission-driven public relations firm, and take a transformational, rather than a transactional approach as communications partners with the individuals and organizations we represent,” added Ross. “Our team helps extend the influence of leadership and the impact of their organizations to and through the media. We serve faith and cause-driven organizations because we believe in what they do. We serve the media because we want to help them tell inspiring stories and increase the influence of faith-based and cause-oriented leaders regarding important issues of faith and culture.”
Transitioning from the role of Account Services Manager, Julie Shutley will assume the position of Vice President to lead account service and client relations, facilitate new business and provide strategic crisis communications consultation. Since joining the Agency in 2009, Julie has helped manage public relations campaigns for authors, educational institutions, pastors, corporations, non-profits, and ministries, and worked alongside the leadership team to provide individualized crisis communications plans for clients.
ALRC is honored to welcome Jamie Bowers as Agency Vice President, leveraging more than two decades of expertise in strategic communications, spokesperson training and crisis mitigation. Prior to two stints as a Chief of Staff in the U.S. House of Representatives and communications leadership for an influential pro-life think tank Jamie‘s background includes extensive experience in Christian radio and major market television news.
Having served the Agency for 11 years, most recently as a Senior Account Executive, Heidi McDow has stepped forward to champion the growth of ALRC’s robust digital department, representing more than 25 percent of our business, enabling clients' to more efficiently and effectively reach targeted audiences through online platforms. As Digital Manager, Heidi will draw upon her many years of career experience in leading both earned and digital media communications efforts., enabling clients to. Her broad understanding of both sides gives her an acute understanding of what it takes for our clients to more efficiently and effectively reach targeted audiences with their mission and messages through online platforms.
Following four years as ALRC Accountant for the Agency, CPA Jennifer Gebo has assumed the position of Comptroller. In addition to her responsibilities for billing and bookkeeping, she will manage human resources and provide operational oversight for ALRC, including proposal budgeting, forecast projections and contracts.
Following her rapid and well-deserved advancement from Account Coordinator to Account Specialist, Lauren Briggs has been promoted to the position of Account Executive. Since joining the Agency in February of 2022, she has quickly earned the trust and admiration of both her colleagues and clients.
About A. Larry Ross Communications
A. Larry Ross Communications is an award-winning, full-service public relations firm founded in 1994 to provide strategic earned, digital and crisis communications leveraging the power of story at the intersection of faith and culture. With experience spanning 47 years, the Agency’s inter-generational practitioners have represented a diverse roster of more than 2,000 clients including influential global leaders and authors; non-profits and humanitarian organizations; and universities, ministries and churches; and numerous film and theater projects. For more information, visit www.alarryross.com.
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Media Contact:
Christy Rodriguez
christy@alarryross.com
972-267-1111
