This week IHOP dominated the news when it announced it would temporarily change its name to IHOb. Publicity stunts are nothing new, but are they a good PR strategy?
Five Things You Missed This Week
Why an HR Principle Should Shape Your Crisis Communications Plan
Five Things You Missed This Week
Why PR and Social Media Need Each Other
Five Things You Missed This Week
Learning from the Royal Family Response
Five Things You Missed This Week
Are You Working For a Purpose or a Cause?
A new Gallup poll found that only 13 percent of full-time employees say they feel their work is meaningful. Perhaps this “lack of meaning” is because most people work for a purpose, rather than a cause.