This month, we’ve been discussing best practices for crisis communications and management, including the biblical way to combat a crisis in addition to how we can handle external disasters, such as COVID-19. Today, we’re highlighting an issue commonly seen and mishandled in crisis communication situations that is best explained by the Streisand Effect.

While it’s true that updates on COVID-19 need to be discussed and it is equally critical that consumers pay attention, what’s happening now highlights how the need to share other news is not negated by terrible circumstances. Now more than ever, this is a time for brand voices to speak up instead of stepping out and consider creative ways to continue speaking to their audiences.

To avoid mishandling an external crisis, all organizations and institutions should incorporate the following three action steps.

In the infinite wisdom within the Bible, we find relevant advice for responding to crises as Christians.