Whether releasing a book with a known publisher or taking the leap to self-published, PR can help validate you as an author and your expertise as it relates to your book’s topic. Additionally, a PR campaign can help to inform, educate and motivate readers to purchase your book.
Whether you agree or disagree with decisions coming from Washington, here are three reasons you would be wise to follow in their footsteps when it comes to crisis preparation.
It has come to our attention that the “press release” is much misunderstood and often maligned, so, we want to help bring some clarity to something we feel is still an essential part of a public relations strategy.
The difference between reality and perception of an identity — whether an individual or an organization — can reveal a communications gap that needs to be filled.
The heroic rescue mission to save 12 young boys and the coach of the Thailand Wild Boars soccer team who were trapped in a cave for 17 days provides valuable lessons for organizations in crisis.
You are likely already using social media in some capacity but are you using it to simply “broadcast” a message or are you truly creating engaging conversations?